Maximise your marketing

***Credited to Accounting Technician

If the prospect of sales fills many budding entrepreneurs with dread, marketing can be even more terrifying, especially for accountants.

As it’s such an unknown for many business owners, the usual instinct is to throw money at it from time to time without any real plan.

We believe this is a mistake: practice owners should know what their approach to marketing is, and be as involved as possible, it’s the only way to ensure that marketing yields the result you want, we say.

To get started, you need to ask yourself some basic questions: “is the website good enough that people won’t be put off? Is your linkedIn profile good enough? Have you put a systemised referrals process in place? Have you got a written-down plan for marketing activities for the year? This is very important document, as it provides the bigger picture.”